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‘Pop-up’ dealership shows off Grand Cherokee’s 4×4 power

Grand Cherokee demonstrates its towing ability over rough ground

jeep-pop-up-dealership-3JEEP has created the world’s first pop-up dealership, accessible only by 4×4, as part of its 75th anniversary this year.

The ‘dealership’ was only open for three days on the cliffs at Robin Hood’s Bay, in North Yorkshire looking out over the North Sea.

While passing trade wasn’t expected, the stunt certainly showed off the towing ability of Jeep’s Grand Cherokee – it hauled a 3.5 tonne mobile showroom over rough ground to the cliff-top site (see above).

“Jeep has a long and illustrious off-road history,” said Damien Dally, head of brand, Jeep UK. “In our 75th year, a landmark moment, it seems fitting that we’ve demonstrated jeep-pop-up-dealership-4that our vehicles really do go anywhere and can do anything by creating the world’s first pop-up dealership which you can only get to in a 4×4.”

Jeep’s 75th Anniversary range includes limited edition versions of the Grand Cherokee (125), Cherokee (125), Wrangler (85) and Renegade (400).

www.jeep.co.uk/life/75th-anniversary

About the author: Dan Tye

Dan came up with the idea for Adventure 52 after meeting so many like-minded people who love all kinds of adventure activities. He started out as pilot in the RAF, has worked as a ski instructor and has spent the past 12 years as an editor and journalist for motorcycling, aviation and adventure magazines.