WHILE Superdry is super-fashionable, it’s great to see that some of the items in its new Snow collection might actually perform well in the mountains this season.
The ‘Full Tech’ range has clothing featuring fully taped seams, detachable snow skirts and snow cuffs, and highly breathable and waterproof fabrics.
One of the key items classed as ‘Full Tech’ is the Ultimate Snow Service Jacket (main picture above) which has Superdry’s iconic camo print. This features bursts of fluro pink for girls and Superdry’s signature orange colour for guys.
There are matching Ultimate Snow Pants to go with it or you can opt for a Wind Bomber jacket.
The ‘Semi-Tech Elements’ range is made up of clothes with high-visibility branding, detachable layers, inner skirts and snap tabs.
Finally, the ‘Après’ range is perfect for wearing at any time and inspired by the brand’s classic cuts. One of the key items in this range is the double-zip Chevron Fuji Jacket (for men and women). There’s also a very good looking Mountain Master Everest Hooded Down Jacket (pictured right).
To show the collection is more than a fashion statement and can actually cut it on the slopes, Superdry has enlisted Matthias Giraud as an official Snow ambassador. More about him and the clothes he’s wearing in the video below.