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MUMM is the official champagne sponsor for Formula E

Bottles of MUMM Cordon Rouge champagne await each winner on the podium

A bottle of MUMM Cordon Rouge champagne awaits each winner on the podium of Formula E (electric) race series.

champagne_mumm_range1_goldThe winner’s bottle proudly features a laurel crown, red sash and the number ‘1’ –  all traditional symbols of victory.

Formula E is now in its second season and races take place in 10 cities across the world – from Paris and Moscow to Buenos Aires and Mexico City.

The London Race will take place in Battersea Park on 2nd – 3rd July 2016.

Mumm champagne was originally awarded to Formula 1 winners. The tradition of paying tribute to the winner of an international racing series with a bottle of champagne actually began in 1950.

But act of spraying champagne in celebration started in 1966 at the Le Mans 24-hour race the when the prize bottle was warm. Racer Jo Siffert was on the podium with the bottle and the cork popped out unexpectedly, spraying a fine shower over the delighted audience below. The following year Dan Gurney, winner of the same race, deliberately repeated Siffert’s gesture.

Maison Mumm itself was founded in 1827 by an ancient lineage of barons and today has nearly 218 hectares of vineyards. The brand was pioneered by Georges Hermann Mumm whose motto was: “Only the best”.

Official Mumm ambassadors include musician David Guetta and Lotus F1 driver, Romain Grosjean.

www.mumm.com

About the author: Dan Tye

Dan came up with the idea for Adventure 52 after meeting so many like-minded people who love all kinds of adventure activities. He started out as pilot in the RAF, has worked as a ski instructor and has spent the past 12 years as an editor and journalist for motorcycling, aviation and adventure magazines.