ASICS UK is set to be the official title sponsor of the Ultra X race series as the brand seeks to become stronger in the trail running scene.
ASICS is already well established in trail running and this month the brand announced the release of its 2023 FUJITRAIL Collection and the GEL TRABUCO 11 shoes.
Ultra X is an events company that organises multi-stage ultra marathons in some of the most exotic and exciting places on the planet. Their events are for all levels with race distances varying from 25km to 100km in one day to multi-day challenges. In total, there are currently 10 races that will take place in the UK this year.
Jamie Sparks, Ultra X Co-Founder commented: “We couldn’t be happier to be signing this UK sponsorship deal with ASICS. The brand not only provides some of the best sporting kit on the planet, but they align totally with our values. Together, we look forward to bringing trail and ultra running to as many people as possible.”
Lucy Greenhalgh, Marketing Manager, ASICS UK Marketing Manager: “We are delighted to be working with the Ultra X team within the UK. As a brand, trail and ultra running are big focuses for us and we can’t wait to help provide the ultimate performance and experience for the participants taking part in these challenges.”
Anima Sana In Corpore Sano (ASICS) stands for a “A Sound Mind in a Sound Body”. The company was founded in 1949 by Kihachiro Onitsuka and is now a leading designer, developer and manufacturer of running shoes, as well as various sports footwear, apparel and accessories. For more information, visit www.asics.com.