DOZENS of adidas trainers are now incorporating specially developed ‘Traction Compound’ rubber soles thanks to the expertise of Continental Tyres.
The rubber placed on the footwear improves grip performance by a third in both wet and dry conditions.
The campaign is called Get Your Grip includes a fast-paced, adrenaline-fuelled video where professional freerunner, Alex Schauer, takes on a Continental test engineer in a vehicle, speeding around to test the grip and traction abilities of the rubber compounds.
The website also offers information on both off- and on-road models. There are currently 80 different adidas shoes for running, trekking and outdoor that feature the technology from Continental Tyres.