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Continental Tyres and adidas launch ‘Get Your Grip’ campaign

80 different adidas shoes now have Conti rubber on them

DOZENS of adidas trainers are now incorporating specially developed ‘Traction Compound’ rubber soles thanks to the expertise of Continental Tyres.

The rubber placed on the footwear improves grip performance by a third in both wet and dry conditions.

The campaign is called Get Your Grip  includes a fast-paced, adrenaline-fuelled video where professional freerunner, Alex Schauer, takes on a Continental test engineer in a vehicle, speeding around to test the grip and traction abilities of the rubber compounds.

The website also offers information on both off- and on-road models. There are currently 80 different adidas shoes for running, trekking and outdoor that feature the technology from Continental Tyres.

www.getyourgrip.com

About the author: Dan Tye

Dan came up with the idea for Adventure 52 after realising there wasn't a single publication focusing on adventure. He has been a pilot in the RAF, a ski instructor and has spent the past 12 years as journalist for motorcycling, flying and adventure magazines.

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