WRANGLER has revealed its new SS16 Ready collection for men.
Inspired by the beach and the coast, the collection features black, grey and indigo denim, complemented with muted tones and brick shades across the range.
Wrangler’s Active Ready line features a unique range of jogging jeans (pictured right) that have the visual appearance of denim but are woven with innovative fabric technology to increase comfort and movement – ideal for getting out and about on long summer days.
Also in the Active Ready range, are lightweight seasonal jeans designed with Coolmax® which uses fibres inspired by sports technology.
This cooling fabric is quick drying so that even when the temperature rises or wearers get active, they can look great and stay cool.
The key denim styles for men include the modern slim Bostin and regular-tapered Colton jeans.
Wrangler’s Rain Ready collection is back with must-have products perfect for those unexpected showers. Water-resistant jeans and outerwear feature a breathable and invisible coating that keeps splashes of water from penetrating the fabric, helping to ensure wearers look great and stay dry, even in a summer downpour. Try Rain Ready jeans like the regular-tapered Colton or the Cargo Pants in Dusty Olive for a relaxed summer look that’s perfect for festival fun or a weekend adventure with mates.
Wrangler Originals meanwhile offer a mix of classic and contemporary pieces for the new season. Jeans are made with soft-strong Broken Twill, the unique denim Wrangler invented, and feature legendary signature details such as flat rivets and watch pocket. The Originals collection includes classic jean fits like the new regular Greensboro and long-standing favourites like the Colton and come in an iconic colour palette of indigo, ecru and sand.
Perfect for the warmer months, the SS16 collection also includes on-trend chinos, pants and shorts to ensure Wrangler fans can enjoy their everyday adventures.
The carefully tailored chinos are a contemporary take on a style classic and come in a range of finishes, styles and colours such as khaki, navy and red across both Active Ready and Rain Ready.
Bringing to life Wrangler’s Born Ready philosophy, the collection is designed to give wearers the freedom and flexibility to give wearers the freedom and flexibility to transition from city to country and work to adventure – whether that’s a bike ride home or a lunchtime walk in the summer sun.