“I pressed the fire control…and ahead of me rockets blazed through the sky…”
So goes the caption to Roy Lichentsein’s most famous piece of pop art – Whaam! It’s a work of art that not only caught the imagination of pilots but also started a whole different art form showing modern life in comic-book colour across broad themes.
Roy’s Whaam! originated from a comic-book panel from a 1962 issue of DC Comics’ All-American Men of War and to this day still attracts attention at the Tate Modern. But now we can also see a whole new line up of aeronautical inspired pop art on the walls of Breitling’s first ever flagship store in New York.
Located near Fifth Avenue on 57th Street, the three-floor store showcases Breitling’s watches along with a mix of pop art turning it into as much an art exhibition as a shop.
Breitling USA President Marie Bodman says, “The strategy is to showcase a complete assortment of more than 900 timepieces, including exclusive and limited edition watches, in a manner that thoroughly reveals the brand throughout its history to the present, giving our customers the ultimate brand experience.”
And this means a history wall highlighting significant moments and innovations in Breitling’s past blended with a mix of edgy iconic pop artwork – including the sculpture of a 1940’s girl in a red dress sat astride a 1000lb bomb which can be seen on the second floor in the background of this photo below.