Continental Tyres and adidas launch ‘Get Your Grip’ campaign
DOZENS of adidas trainers are now incorporating specially developed ‘Traction Compound’ rubber soles thanks to the expertise of Continental Tyres.
The rubber placed on the footwear improves grip performance by a third in both wet and dry conditions.
The campaign is called Get Your Grip includes a fast-paced, adrenaline-fuelled video where professional freerunner, Alex Schauer, takes on a Continental test engineer in a vehicle, speeding around to test the grip and traction abilities of the rubber compounds.
The website also offers information on both off- and on-road models. There are currently 80 different adidas shoes for running, trekking and outdoor that feature the technology from Continental Tyres.