BUFF creates caps and more for the Tour of Flanders cycling race

A Tour of Flanders collection is now available on the BUFF website 

BUFF creates caps and more for the Tour of Flanders cycling race

If you have ever watched footage from the Tour of Flanders cycle race will know it’s an absolute classic, with riders facing a total of eighteen cobblestone-covered climbs.

The race has legendary status, making it ideal race for BUFF to sponsor and to also sell Tour of Flanders themed products – three caps, a tubular scarf and a headband. They all feature the race’s corporate colours, black and yellow, as well as the official name of the race: De Ronde van Vlaanderen.

Racing on cobblestones takes some effort

Sergi Muñoz, Global Sports Marketing Coordinator of BUFF says: Being able to partner with the Tour of Flanders is to be part of cycling history. We like the authenticity of the event, the commitment of the fans, and the passion and dedication of both the participants in initiatives such as “We Ride Flanders” and that of the professional riders.”

The Pack Bike Cap and Underhelmet Cap have been designed to be worn under the helmet.

The Pack Bike Cap can be folded to take up the least amount of space, recovering its shape immediately once unfolded

The Underhelmet model stands out for its elasticity, lightness and breathability

The Trucker Cap, from the BUFF® lifestyle line

The collection couldn’t be without the iconic BUFF® Original, with 4-way stretch and UPF 50 protection against the sun’s rays.

Finally, the Coolnet UV® headband is erfect for keeping your hair off your face and with excellent breathability.


The BUFF® TOUR OF FLANDERS 2021 collection is available to buy now on the BUFF® website and the race takes place on Sunday April 4 2021 in Belgium.